Don Ressler: A Great CEO of Fabletics

Don Ressler is a CEO of two companies. The companies that he leads includes JustFab and Fabletics. Actually, he is the co-CEO of JustFab. Even though he has to share the leadership of this organization this does not mean that his commitment is low or non-existent. Ressler is a dedicated CEO who understands the world of business and fashion.

Don Ressler has been working in the business world since his younger years in the 90s. He has had started up many companies of his own and has been very successful with operating and growing them. Currently, he is guiding two successful ventures. One of them is called JustFab and the other is Fabletics.

Their flagship store in LA is the primary company that Don Ressler manages. He has been operating this company since 2013 and it has become a very successful fashion organization. Fabletics is a company that showcases active wear or sportswear with a stylish twist.

Kate Hudson is Fabletics primary spokesperson and she is also a designer. The company uses her to endorse their products and her own specific line. She has created some great pieces which is a big hit with Fabletics customers. To date, the online fashion store has over 3 million clients.

Ressler and Hudson have both figure out a way to implement Fabletics active wear into everyday life and even within the corporate world. The truth is that Fabletic pieces can be worn at formal social functions or even casual settings. That is one thing that people love the most about this style of clothing.

Fabletics not appeals to American audiences it also has a large European following as well. Many people in the U.K., Germany and France enjoy the Fabletics line. The European markets make up a large part of Fabletic’s customer base. Ressler and Hudson also have figured out how to appeal to the consumers within these nations as well.

Ressler continues to strive for success in his business. He closely watches the market to ensure that he is keeping up with the latest trends. He also makes sure that he is appealing to his client base and their interests. Ressler also uses his wife’s advice to help create unique fashion trends. His wife Ginger has helped to keep him on the right track with knowing what customers want and need from his clothing line.

 

Read more at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f

Former Swiss Banker Mike Baur Is Helping New Companies Succeed In The Global Market

There is something special about Switzerland and the people that live there. Switzerland is landlocked, but that hasn’t hinder Swiss creativity or Swiss gross domestic product output. The Swiss are the most productive and the most precise people on the planet when it comes to producing quality products and services. Countries around the world try to imitate the Swiss, but they don’t succeed. China, Brazil, and Russia have a love affair with the Swiss, but they keep that relationship on the down-low. Switzerland is the most neutral country in the world, but it does business with almost every country in the world. Mike Baur, the former investment banker, is familiar with all those Swiss attributes. He was trained to be a private investment banker, and he was good at for more than 20 years. The Swiss banking system is another incredible Swiss achievement, and Baur learned a lot from that system while he was part of it.

Baur always had plans to start a business in Zurich, and he got the chance in 2014. Mike partnered with two of his business friends, Oliver Walzer and Max Meister, and they started the Swiss Startup Factory. The Swiss Startup Factory has a simple mission. The three-month accelerator program helps new businesses become successful Swiss Businesses. Baur decided to focus on the FinTech startups because he knew a lot about them. The FinTech companies are in the process of changing the banking system, and Baur and his partners want to help them complete that mission.

When a new company decides to enter the three-month program, they are immersed in a rigorous training method that leaves no business stones unturned. The Swiss Startup Factory teaches the new companies how to network properly and how to attract investors. The program also takes them through accounting, operations, human resource and financial procedures, and the Swiss Startup Factory even provides office space and office equipment to get them started. Mike Baur calls the three-month program the best training course in the business community and the results prove he’s right. Several of the companies that completed the Swiss Startup Factory program are turning a profit the first year, and that is considered a huge achievement in the business world.

After two years in business, Mike Baur is happy with the results of his startup program. Baur thinks more companies need what the Swiss Startup Factory offers, and he and his team are always ready to accommodate them.

How White Shark Media has Handled Common Customer Complaints about Service Improvement

White Shark Media is a digital marketing agency offering solutions to online marketing. It focuses more on the small and medium-sized enterprises. Since it was founded back in 2011, it has grown to be one of the fastest growing digital marketing agencies, offering customer satisfactory results in their work.

Fortunately, the company has always taken the relevant measures to ensure that the complaints are reduced, and service delivery is perfected. Some of the complaints and the measures put up to handle them are highlighted in this article. Learn more about White Shark Media Complaints: http://www.whitesharkmedia.com/testimonials/ and http://blog.whitesharkmedia.com/typical-complaints-from-white-shark-media-clients-and-how-we-make-sure-they-never-happen-again

The reporting procedures the company had were not that efficient, thus making it difficult for clients to review the company’s reports. The company now ensures that each client gets a detailed report of their new campaigns. Knowing your campaign helps one know where to check to see a keyword’s performance.

The Communication had also been criticized for not being efficient. As a marketing agency, communication with the clients is an important aspect. Good communication accompanied by great results gives a company an edge over its competitors. Therefore, in the bid to improve the communication platform, the company implemented several measures that include:

• Every month, individual clients get monthly status calls with GoToMeeting. 30-day results and report are sent to the customers as a way to keep track of their performance.

• Direct extension phone systems have also been set up. It allows the clients to get to their contact person directly. This provision also equips the client with the contact person’s information, and that of their supervisor.

Another common complaint was that older campaigns were performing better than new ones. As such, the company ensures that all the existing campaigns are used and improved on for better results. Also, the supervisors are keen to oversee all campaign management for effectiveness and results. The campaigns are developed from new AdWords accounts. Old White Shark Media Complaints client’s campaigns with better performance can be improved too.

Situations have occurred where one signs with a contractor who isn’t in tune with one’s needs. Therefore, the company ensures its senior SEM Consultants follow each client all along. This way, one get served by a relating contact for more efficiency.

Tracking of AdWords account that had been an issue before is now handled more effectively with an in-house process that enables the company track calls, conversations and google analytics for free for its clients.
Other measures taken to improve service delivery and best customer experience include a review of SEO Company work for their customers since they do not offer SEO services. White Shark Media has also partnered with Marchex for call tracking of their clients since a majority of customer inquiries are through the phone.