Tale of How Three Entrepreneurs Created A Value Driven-Business Now Worth Millions

Everyone in Georgetown knows and loves Sweetgreen. They must have all sampled the mouth-watering delicacies, especially the salads sold by Sweetgreen. In the short span of a few years, this company has transformed from a little unknown venture into one of the most profitable healthy fast foods not only in Georgetown but the entire nation as well. The company was started by Nathaniel Ru, Jonathan Neman, and Nicholas Jammet. The trio was motivated to start a business which would satisfactorily address the problem of affordable and healthy food around the campus.

 

Sweetgreen’s First Store

Admittedly, they only had passion; the necessary skills and experience were grossly lacking. The first location they chose was on M Street. The fact that it was only 500 square feet did not discourage them pursuing their dreams and aspirations. The trio used their collective ingenuity and creativity to overcome all the hurdles and obstacles that came their way. From an early stage, the boys knew they had to create a business which would resonate positively with the community. To that effect, their brand soon incorporated music on top of food. It was here that the annual music and food festival started.

 

Enjoy Kendrick Lamar Music to a Salad

Neman, one of the co-founders, was quoted saying that it was a cool thing to attend a Kendrick Lamar concert and eat a bowl of salad or some quinoa at the same time. The markets responded really well to the franchise. From its humble beginnings, it now hosts 15,000 person events. Events which attract global music sensations the likes of Avicii, Calvin Harris, The Weekend and The 1975.

 

Here are the five primary core objectives:-

  1. Win, Win, and Win
  2. Think Sustainably
  3. Keep it Real
  4. Add the Sweet Touch
  5. Make an Impact

 

To this very date, Georgetown remains dear to the hearts of the founders of Sweetgreen. The entrepreneurs believe in creating genuine human connections and reaching and relating to their clients at an emotional level. Moving forward the firm hopes to continue educating the students of Georgetown and its environs on the importance of proper dieting and of living a positive life.

 

About Nathaniel Ru

Nathaniel is one of the co-founders of Sweetgreen. Mr. Ru graduated from Georgetown University’s McDonough School of Business in the year 2007. He attained a BS in Finance. In 2010, Nathan with his partners started Sweetlife. Sweetlife is a musical showcase bringing together musicians from all over the world. The show attracts well over 20K attendants. It also brings together top chefs, food trucks, and farmers together. Nathan is deeply involved in philanthropy.

Leave a Reply

Your email address will not be published. Required fields are marked *