Bradesco is one of the biggest banks in Brazil. Bradesco was a small town bank 75 years ago when Marilia native Amador Aguiar thought opening a bank in his small city was a good idea. The farmers, government employees, and the small business owners in Marilia didn’t have a bank that gave them the support to grow in Brazil’s shaky economy in 1943. So Amador Aguiar put his money up and gave his neighbors a people’s bank.
And according to the 73 million current bank customers, Bradesco is still a people’s bank. Amador Aguiar was a shrewd banker who could spot banking talent quickly, and that’s what happened when Lázaro Brandão was looking for a job. Amador Aguiar put Lázaro in his training program 75-years ago, and Lázaro fit in the bank’s structure perfectly.
Lázaro was a great banker, so when Aguiar passed in 1991, he got Amador’s job. And Lázaro never left the bank. But what he did do was hire Luiz Carlos Trabuco Cappi in 1969. Trabuco Cappi fit the Bradesco banking mold perfectly even though he wasn’t a finance man. Cappi was a University of Sao Paulo graduate, but his degree was in philosophy not accounting. Luiz Trabuco Cappi also got a degree in psychology before he got the Bradesco job, so his skill with handling people was present right from the start of his banking career. Cappi was a trainee in 1969 like Brandão was in 1943. Both men took a similar path to the CEO’s office. Brandão and Cappi were a good team, and they put a great executive team together. Bradesco’s income reports and the bank’s substantial increase in assets under management proves Brandão and Cappi were the Brazilian banking team that other Brazilian banks wanted to copy. But that team is facing another challenge now. It’s time for Brandão to turn the keys to the Chairman’s office to Cappi. And Cappi has to turn the keys to the CEO office to one of the seven candidates on the bank’s short list. Cappi is 67-years-old, so he has to move on, and at 91, Lázaro is ready to pursue other interests.
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The big question on the minds of the 106,000 Bradesco employees is who will be the next CEO? Most employees have a favorite candidate because all seven men are in top executive positions. Cappi and Lázaro, as well as members of the bank’s board, are keeping quiet, but there are plenty of rumors spreading through all the bank’s foreign and domestic offices. The new CEO will take over at the March 2018 Bradesco corporate meeting, but Cappi plans to make the new CEO announcement in February. Every Bradesco employee is waiting to hear who will be the next CEO, but that anticipation is not hurting Bradesco’s performance. The bank broke profit records in 2017, and 2018 will be another great year even though the board is putting a new man in charge.
According to g1.globo.com the candidates include IT specialist Mauricio de Minas, human resource vice-president Andre Cano, acquisition and risk vice president Alexandre Glüher, insurance president, Octavio de Lazari, operations vice-president Josué Pancini, lending vice-president Domingos Abreu, and investment vice-president Marcelo Noronha. All the men are capable bankers, and they all are the right age to be CEO. Bradesco wants a competent new CEO who can stay in the job until he has to leave at the age of 67. Luiz Trabuco Cappi will still be a force in the bank’s domestic market, but he will also pay more attention to the bank’s global assets. Lázaro will still be around to give advice, but he will not be active on a daily basis, according to Trabuco Cappi. Cappi is Wall Street’s man of the hour right now. Investors want to make sure he’s not going anywhere soon.
Find more about Luiz Carlos Tarbuco Cappi: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/