How Whitney Wolfe Herd Built A Tech Company Quite Different From Others In The Industry

Whitney Wolfe Herd is an Austin, Texas, based entrepreneur. She founded and is the chief executive officer of Bumble, the popular dating app. She founded this company in December 2014 and it is now the second most popular dating app in America. Her company is now worth $1 billion making it a unicorn. She is now worth $230 million and has yet to hit age 30.

She was one of the co-founders of Tinder which is the other major dating app. She was the vice president of marketing as she had a natural talent for marketing products and service. After Whitney Wolfe Herd left this company she wasn’t really very interested in returning back into online dating apps and had come up with the idea of a social network just for women. She met Andrey Andreev who is a Russian billionaire and pitched him her idea on this. He loved her passion for this project but steered her back into the dating apps arena.

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Whitney Wolfe Herd further developed this idea and came up with the concept of an app where only women could make the first move. Many women receive a lot of unwanted attention on other apps so this would make them feel safer using an online dating app. This idea was an instant hit and welcomed by millions of people. The CEO is now developing Bumble into further directions, such as Bumble BFF which allows women a way to make new friends. She also created Bumble Bizz which is a way for women to create a professional network in order to advance their careers.

Bumble’s headquarters is known as “The Hive”. It is located in Austin, Texas and is decorated with honeycomb-yellow. Whitney Wolfe Herd sponsors manicures at her company’s headquarters, a private room where moms can breastfeed their babies, and a Mommy Bar. 85% of Bumble’s 80+ employees are women. Work hours are kept flexible and people who have children are able to bring them into the office if they need to. They also get their therapy and/or gym memberships paid for as some the other additional perks for working for Bumble.

Read more: Whitney Wolfe Herd: How To Build A Workplace Where Women Can Thrive

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