Whitney Wolfe started her successful business journey way back in her college years. Whitney who was born in Salt Lake City went to the Southern Methodist University where she majored in International Studies. Even while still pursuing her career it was clear that she had the knack for coming up with some of the most incredible business ideas in the marketplace.
The fact that Whitney Wolfe has always been keen on helping the world to become a better place saw her first business idea as a nonprofit business. She sold bamboo tote bags that worked on benefiting marine habitat which had been destroyed by BP oil spills. Having experienced some cultural arts differences while she was studying in Paris for two semesters, she partnered with Patrick AufdenKamp where they came up with tote designs for what they called the “Help Us Project.”
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After graduating at the age of 22, she joined the Hatch Labs where she got involved with various startup projects. Among these projects was a dating startup that allowed users to swipe through their profiles to find potential dates by swiping right for those they found interesting and left for those they didn’t like. This successful startup is what is today known as tinder which among the top rated dating apps and is valued to be worth billions. She went on to become the vice president marketer at the company where she spearheaded multiple marketing initiative.
Whitney Wolfe eventually left Tinder and ventured on her own. Starting she didn’t have any plans for joining the world of online dating, instead, she wanted to come up with an online social space that was primarily meant for women. She wanted to give women the empowerment they needed to make the first over by initiating conversation with the people they liked.
Today, the company has over 35 million users with a 70% increase being witnessed every year. Forbes valued the company at just over 1 billion which is incredible for a company that started a few years back. Whitney Wolfe dream for the app does not end at making it a dating site; she has also introduced BFF and Bizz to help women to- meet friends as well as career networking.