Organo Gold Coffee has been pushing the market since it was introduced in 2008. The coffee is derived from organic Ganoderma which is a mushroom. This ingredient gives the coffee a very smooth taste and it contains many vitamins, minerals and antioxidants that make it appealing as a healthy alternative to bean coffee. Since it has been introduced it has grown in popularity due to its marketing platform. People are able to sign up as Organo Gold representatives and begin selling the product as a work at home business. Many of these representatives thrive with a strong Facebook presence which allows them to promote their business with social media posts and the sharing of health benefits of the product. Customers can purchase directly from their Organo Gold coffee representatives direct sale site. Products ship directly to customers. In addition to coffee, Organo Gold also features teas and hot cocoa products. These all carry the same healthy benefits that the coffee does. Organo Gold has been paving the way through the coffee industry. These drinks offer many health benefits that traditional coffee beverages do not. In addition to the health benefits they are known to have weight loss properties and are easy to make from home or while at the office. The convenience, cost and healthy benefits have been swaying loyal coffee drinkers to the ever growing Organo Gold customer base.