While many people believe that success depends on hard work, it is the person who is the most creative that is going to be successful. Lori Senecal herself has experienced success in the industry that she works in because of the creativity she has shown. As a matter of fact, advertising is a creative activity. While mere productivity is also helpful, the person who is creative is going to be innovative in the work he does. This is the very thing that takes the company to greater levels of growth and prosperity. Lori has mastered the many different aspects of creativity.
One very important aspect to creativity is looking at the market. When one takes the time to look at everything, he is able to take in information that will enable him to figure out where he can move. Lori Senecal has looked at all of the technology available and all of the platforms that can be used for marketing. She has used this information to decide on how to move forward with her marketing. One of the best things about this approach is that she is able to look at each of the platforms and find out which one is best for each industry. You can visit her website lorisenecalglobalceo.com
Afterwards, she decides how she is going to move forward for the client in advertising. Lori Senecal comes up with the right advertising campaign. The ad campaign has to get the attention of the audience. It also has to be clear on what is being promoted so the audience can know what is being sold to them. This will encourage them to buy the products that are being promoted to them. Lori has done a lot of creative work for companies such as Kraft and others. She has shown that she really enjoys her advertising campaigns.
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Jose Borghi is prominent for having created some of the most untapped and unexplored talents in the advertising industry. His career in advertising commenced in 1988 when he worked at Standard Ogilvy. His works have extended to Talent, Leo Burnett, and FCB. In 1994, Jose Henrique Borghi worked as a stellar campaign developer at DM9DDB. He left to join Leo Burnett in 1999. In that agency, he was the chief executive officer. During his regime at Leo Burnett, he cheered most campaigns like Fiat. Most of the campaigns he initiated became market leaders for the first time in history.
Being a visionary man, Borghi quit establishing his agency, BorghiErh. This was a partnership with him being the head and core shareholder. He assumed the leadership position. In 2006, December, Borghi merged BorghiErh with a highly ranked agency called Global Network Lowe and Partners. Borghi was the chief creative officer. After restructuring in July 2012, the company changed names to Borghi Lowe. In 2015, Borghi was appointed as the chief executive officer of Mullen Lowe Group.
About Mullen Lowe
Mullen Lowe is an advertising agency geographically located in Brazil. Featuring multiple long arms, the company can deliver strong, sharp, and unified minds with creativity. This is unmatched talent. Their journey began with the partnership of two agencies with the same vision. Mullen Lowe, therefore, features a structure with complementary abilities. Most importantly, the management had a long history with entrepreneurial organizations. From scrap, the agency works with clients in collecting the ideas t the core. The result is a global creative boutique that shares the same objective. The aim collaborates with the world’s best revolutionary marketers. Click here to know more.
Mullen Lowe believes that most successful brands are quickly put to use. They are also loved because of consumer’s interests. They, therefore, focus on clients by initiating valuable conversations concerning product creation, marketing, and advertising.