Soft drinks previously had a hold on the market of on-the-go refreshments, and even though it still does, bottled water is now a 100 billion dollar industry. Previously, no one could imagine that so many people would buy water on a daily basis. Manufacturers of soft drinks have even gotten into the bottled water business, attempting to profit from an ever growing industry.
The bottled water industry has become so competitive that simply offering pure bottled water isn’t enough. Companies have resorted to celebrity sponsorships, extravagant ad campaigns, and added supplements to move more units. If a company truly wants to stand out from the competition, it needs more than an advertising campaign.
In Comes Waiakea Water
Waiakea water is one of the truly unique brands of water on the market. The idea comes from the mind of Ryan Emmons, who while in Hawaii got the idea to use the island’s natural volcanic rock structures to naturally filter water. The result was Waiakea water, a spring water with a PH value of around 8, instead of the normal value of pure water, 7. The added PH value is a result of the filtering process. Minerals are added to the water during the process, just one of the healthy benefits of volcanic water.
The name itself provides consumers with an image of naturalness. The name is a Hawaiian word that means broad waters and the image of a Hawaiian word is meant to make the consumer imagine the healthy lifestyle that the Pacific island is known for. This idea, by Emmons, was one that played a major role in the success of his brand.
The bottled water industry may be assisting in creating a healthier population, but it is creating an unhealthy environment for sea life. Over 8 million tons of plastic are dumped in our oceans every year. Waiakea has introduced a bottle that completely degrades in only 15 years – it takes other 450-1000 years.
Waiakea water has already been sold in 5,000 stores nationwide since its recent creation. Ryan Emmons, using his innovative filtering process and 100% biodegradable bottles, has managed to become successful in the overpopulated bottled water industry.