Whitney Wolfe started her successful business journey way back in her college years. Whitney who was born in Salt Lake City went to the Southern Methodist University where she majored in International Studies. Even while still pursuing her career it was clear that she had the knack for coming up with some of the most incredible business ideas in the marketplace.
The fact that Whitney Wolfe has always been keen on helping the world to become a better place saw her first business idea as a nonprofit business. She sold bamboo tote bags that worked on benefiting marine habitat which had been destroyed by BP oil spills. Having experienced some cultural arts differences while she was studying in Paris for two semesters, she partnered with Patrick AufdenKamp where they came up with tote designs for what they called the “Help Us Project.”
After graduating at the age of 22, she joined the Hatch Labs where she got involved with various startup projects. Among these projects was a dating startup that allowed users to swipe through their profiles to find potential dates by swiping right for those they found interesting and left for those they didn’t like. This successful startup is what is today known as tinder which among the top rated dating apps and is valued to be worth billions. She went on to become the vice president marketer at the company where she spearheaded multiple marketing initiative.
Whitney Wolfe eventually left Tinder and ventured on her own. Starting she didn’t have any plans for joining the world of online dating, instead, she wanted to come up with an online social space that was primarily meant for women. She wanted to give women the empowerment they needed to make the first over by initiating conversation with the people they liked.
Today, the company has over 35 million users with a 70% increase being witnessed every year. Forbes valued the company at just over 1 billion which is incredible for a company that started a few years back. Whitney Wolfe dream for the app does not end at making it a dating site; she has also introduced BFF and Bizz to help women to- meet friends as well as career networking.
Whitney Wolfe Herd is an Austin, Texas, based entrepreneur. She founded and is the chief executive officer of Bumble, the popular dating app. She founded this company in December 2014 and it is now the second most popular dating app in America. Her company is now worth $1 billion making it a unicorn. She is now worth $230 million and has yet to hit age 30.
She was one of the co-founders of Tinder which is the other major dating app. She was the vice president of marketing as she had a natural talent for marketing products and service. After Whitney Wolfe Herd left this company she wasn’t really very interested in returning back into online dating apps and had come up with the idea of a social network just for women. She met Andrey Andreev who is a Russian billionaire and pitched him her idea on this. He loved her passion for this project but steered her back into the dating apps arena.
Whitney Wolfe Herd further developed this idea and came up with the concept of an app where only women could make the first move. Many women receive a lot of unwanted attention on other apps so this would make them feel safer using an online dating app. This idea was an instant hit and welcomed by millions of people. The CEO is now developing Bumble into further directions, such as Bumble BFF which allows women a way to make new friends. She also created Bumble Bizz which is a way for women to create a professional network in order to advance their careers.
Bumble’s headquarters is known as “The Hive”. It is located in Austin, Texas and is decorated with honeycomb-yellow. Whitney Wolfe Herd sponsors manicures at her company’s headquarters, a private room where moms can breastfeed their babies, and a Mommy Bar. 85% of Bumble’s 80+ employees are women. Work hours are kept flexible and people who have children are able to bring them into the office if they need to. They also get their therapy and/or gym memberships paid for as some the other additional perks for working for Bumble.
She has created an awesome marketing experience. This is vital to the road that she has as a creative director with the Pittsburgh Steelers right now. All of what she has done over the years has allowed her to gain a significant amount of knowledge about what it takes to thrive in the business world. She has not been stingy with this knowledge. Susan has been more than glad to pass down what she knows to the next generation of women that are coming up behind her. Susan has taken every opportunity to present women with information when the call has been made. She has spoken at a number of conferences, and she has giving advice that any female can use if they are aspiring to rise in the business world. What Susan has done over the years is remarkable, and she contributes all of her success to her early beginnings.
She started by getting a degree in marketing, and she has maintained over the years that higher education is the springboard for any high-level corporate position. It is true in social media that there are a lot of child prodigies and geniuses in technology that have dropped out of college. People like Mark Zuckerberg started his own company. Bill Gates was also a high school dropout. These are people that have defied the odds and went against the grain, but has always been a firm believer in education. She thinks that this is exactly what women need in order to build their credibility. It can be difficult to rise to the top if your experience is not enough to help you compete against other college graduates.