Jojo Heyada and Josh Rosenwald were born aloft on an idea that has consumed them for the past several years; they began Unroll.me in 2011. But sometimes frustration is not good enough you just have to solve the problem to feel right again. Jojo and Josh solved the problem of being able to keep track of all the junk mail that accumulates daily in our inbox. When all the emails come to your inbox Unroll.me collects everything together into what is called the Rollup, which is like a big stream of data that can be narrowed down by what is necessary and what can wait till later; lastly, what the user would like to unsubscribe from.
There is another great twist about Unroll.me which comes after Rollup is performed on a user’s inbox. The user has the choice of scheduling when all the “later” news will come to your inbox. Say you work 9to5, you can schedule your “not now” mail to come to you when you will be free from your obligations, say 7 or 8 PM. Jojo Heyada explains during Rollup you can choose to not subscribe to any new subscription offers and unsubscribe to those you no longer feel you need at present. Wanting to unsubscribe to either a nuisance offer or a legitimate subscription is part of a daily routine, but to make a choice to deal with these later is a unique way to “filter” out your necessary emails from your “can wait till later” or “unsubscribe” emails.
— HybridConf (@HybridConf) May 10, 2016
Jojo Heyada grew up in and is a native of New York. He attended the City of New York University (2010-2012) and acquired degrees in Philosophy and Business. Jojo Heyada and Josh Rosenwald became business partners while still in college, while both were attending a Summer school Seminar in Israel. At the suggestion of the Rabbi, who observed their keen interest in technology, suggested they become friends. Soon afterward Jojo and Josh were both designing an app that would solve their frustration with the opt-out email problem they named Unroll.me and has become one of the top 10 apps in the Apple app store; it was recently acquired by Rakuten Intelligence in 2014.